The Company of Communicators’ Clarity in Communications Award winner has been announced for 2022.
The award was given to the Worshipful Company of Marketors’ Outreach Committee’s Charity Marketing training programme, which provides pro bono advice for charities and non-profit organisations.
It was presented at a ceremony at Glaziers’ Hall in the City of London. Master Communicator James Gurling and Master Glazier Philip Fortey presented the award to Master Marketor Dr Trevor Brignall and Marketor Peter Rees, who produced the winning programme.
The Charity Marketing training programme aims to increase charities’ self-sufficiency and equip them with the marketing tools and techniques to manage any challenges that arise during their operations. The programme uses an integrated communications mix including online and offline tools and channels.
Many Livery Companies have used the programme, including the Worshipful Company of Engineers to the Worshipful Company of Insurers as well as charities such as Wellbeing Scotland.
The judging panel said it was impressed by the use of professional marketing techniques for the benefit of charity sector communications to help promote their charitable work where no such professional support had existed beforehand.
Master Communicator Gurling said: “It is a pleasure and privilege for me to present these awards as my last act as Master of the Company of Communicators. It has been really wonderful to see the spirit of charity flourish in these trying times and for the livery movement to play its full part in helping those very much in need.
“The nominations were all of high quality, fittingly becoming of the traditions and customs of the City of London but also of the standards of professionalism of within Communications and Public Relations. I look forward to another successful batch of nominations next year.”