‘Reverse vending machine’ will trade cans for vouchers to mark European Week for Waste Reduction

European week for waste reduction

A ‘reverse vending machine’ is being installed in Broadgate to mark European Week for Waste Reduction, and will give City workers, residents and visitors rewards for recycling plastic bottles and aluminium cans.

The machine, which will be installed by the City of London Corporation on Saturday November 20, offers vouchers giving money off purchases at Square Mile retailers.

Rewards available so far include a 10p discount off a hot drink at Beany Green’s restaurant at Broadgate or 10 percent discount at ‘naturally fast food’ LEON restaurants in the Square Mile.

The City Corporation says it hopes to help improve recycling and boost local retail footfall in the area.

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UK consumers buy 35 million plastic bottles and 20 million aluminium cans every day.

More than two million pieces of litter are dropped daily, with significant amounts ending up in UK beaches and waterways.

Chairman of the City of London Corporation’s Environmental Services Committee, Keith Bottomley, said: “We are keen to help increase recycling and boost businesses through this new initiative.

“With rewards to be earned for helping the environment, we want to put some fun into recycling in this area of high footfall, with its busy transport hubs, offices, restaurants, bars and pubs.”

All you have to do to collect your voucher is empty plastic bottles and drinks cans into the machine.

The container is then scanned and a barcode reader identifies the type of deposit before printing the discount vouchers.

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