‘Because I’m a Londoner’ photo competition launched with focus on ‘new normal’


Visit London have teamed up with Photocrowd and the Museum of London to offer Londoners a chance to showcase the best of their local area and the people and places of London, as restrictions begin to ease and the capital emerges from lockdown.

Entrants do not need to be professional photographers to join the contest, just have a phone or camera at the ready.

The free to enter competition, part of the #BecauseImALondoner campaign, encourages participants to share what they love about London.

Launched on 4 July, and coinciding with the opening of many of the things that Londoners have been patiently waiting to see and do, it aims to encourage residents to safely explore their own areas.

It offers the capital’s city dwellers a chance to support their local area, by highlighting people enjoying nearby businesses and venues; from markets, independent shops and hairdressers, to museums or a legendary community restaurant and everything in between.

The competition will be judged by leading photographer and founder of whatweseee.com, Misan Harriman; Museum of London’s curator of photographs, Jilke Golbach; Justine Simmons OBE, Deputy Mayor for Culture and Creative Industries; and Laura Citron, London & Partners CEO.

Entrants stand the chance to win photography equipment, photography books and have their work displayed on the Museum of London website.

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Laura Citron, chief executive officer of London & Partners which runs Visit London, said: “We’re delighted to work with one of our partners, the Museum of London, in calling on Londoners to snap away and share their new normal, as they safely rediscover their local neighbourhoods and celebrate what’s open across London.

“As businesses begin to open safely, we are inviting Londoners to shine a spotlight on their local areas and show that going out locally is a way to support other Londoners and stand in solidarity with the city.

“Support your local area by rediscovering some of the incredible places that make up your neighbourhood, from cafes and cinemas to galleries and museums, without placing a strain on public transport.

“Use the #BecauseImALondoner hashtag, to join us in a social conversation and tell your London stories and what it means to be a Londoner.”

Photos can be in colour or black and white and the competition closes on 21 August at 1pm (GMT) with winners announced on 31 August.

The winner, will win a Panasonic Lumix DMC-TZ70 Digital Camera and the top 3 will receive either a copy of London Nights or People of London, by Hoxton Mini Press.

To enter the photo contest and for the full terms and conditions, click here and create a Photocrowd user account to directly upload images.

Jilke Golbach, Museum of London’s curator of photographs, said: “We are delighted to support and showcase this campaign which celebrates the people and places of London as they come out of lockdown.

“It perfectly matches the aims of the Museum of London which tells the ever-changing story of this great world city and its people.”

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