Flat Iron launches butcher’s boxes & online shop


This November, the self-taught butcher and Founder of Flat Iron, Charlie Carroll, is putting together some limited-edition Butcher’s Box, bringing some of the best quality beef to doorsteps across the UK.

Way back in 2012, the same year he set up Flat Iron, Charlie travelled to Thirsk in Yorkshire to meet third-generation beef farmer Charles Ashbridge and together they decided to put together a herd that produced the best beef possible.

Using extensive knowledge on breeds, feed and husbandry – the pair nurtured the herd at the farm where they focussed on reviving and perfecting rare and native cattle. Since opening, diners have been lucky enough to taste meat from the herd via the Flat Iron specials. But now, for the first time, a selection of cuts from the Flat Iron herd are available to buy to cook at home with the Butcher’s Box.

Each limited-edition box contains a mixture of prime steaks and secondary cuts, all carefully seam-butchered to Flat Iron’s exacting standards. The box also contains burgers made with a blend of meaty bits only possible when dealing with an entire carcass.

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It feels like Christmas already with these meat boxes being delivered to doors across the country

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It’s made of a relatively lean blend of mince which come from with well flavoured cuts and a traditionally prepared hind-quarter roasting joint. It’s well and truly a cut above the stuff you find in chain grocery stores. No water is being pumped into these meats. But the carnivore’s fun doesn’t end there. Flat Iron’s online shop has also been revamped for lockdown 2.0, through which they are selling their cult cleavers and 3oz whiskey flasks.

Founder of Flat Iron, Charlie Carroll, said “We’ve always worked closely with our suppliers and have spent years rearing our own herd and understanding the relationship between different breeds, ages, finishing diets and flavour so we’re excited to be able to bring the full Flat Iron experience into homes across the Nation.

“I think now more than ever, people want to have the best of everything delivered to their door and be able to get restaurant quality food and produce at home so I’m pleased that we can provide our guests the chance to get their own hands on our incredible beef.

“Whether it’s for a special occasion or the weekly shop, we wanted to showcase the quality of all the produce that we at Flat Iron are so privileged to be able to use from our own herd of cattle”

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