First Look: living all the way up in Principal Tower


The architectural kings of the City of London, Fosters + Partners – designers of the Gherkin, Bloomberg building, and the upcoming Tulip – have now helped create a new residential landmark. Principal Tower sits on the border of Shoreditch and the Square Mile, soaring a massive 50 storeys into the sky.

And the views from up here will make heads spin. You can see across the entirety of East and West London on a good day, if you’re able to nab one of the top floors before they get sold that is. Even then, lower level views still rival most other residential properties in the area.

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Even the lower level apartments have crazy good views

They’re even building a lively public social space around the tower, where residents, local workers and tourists alike can marvel at new food offerings, live cultural events, and relaxing green zones.

Everything about Principal Tower just screams luxury. Expect all of the best amenities and finishes, easy access to all of London and, of course, those unrivalled views. It’s about as good as it gets for central London living.

What is it?

The residential landmark is made up of 301 units, including spacious one, two and three-bedroom apartments, as well as some outlandish penthouse living spaces with envy-inducing terraces and interiors. Residents also benefit from amenities such as a 24-hour concierge service, a lap pool, spa, a state-of-the-art gym, large cinema, and a private lounge.

There are subterranean bicycle storage facilities available and opportunities to acquire parking spaces, too. The tower has it all, and it’s all finished to the highest spec.

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Interiors are done to a very high spec

The interior design team has also chosen two palette options for the Upper House kitchens and bathrooms. Both Champagne and Caviar editions will feature sycamore or eucalyptus timber veneer cabinets in the kitchen and an Italian marble bath with marble vanity units and marble walls available in the master bedroom.

And each unit, irrespective of size, will have its very own terrace overlooking a different part of London. Either choose to look out to the East where the hipsters roam or towards the City of London where countless landmark buildings reach up into the cityscape.


One of the biggest selling points of Principal Tower is its location. Anyone walking around Shoreditch and Liverpool Street would have certainly seen this beast rising up into the City’s skyline over the past year – it simply can’t be missed.

Residents can easily walk into the City of London for all manner of work, shopping or dining needs, or head towards all too trendy Shoreditch for more cultural happenings. Countless transport hubs are also right on your doorstep, with London City Airport being just 30 minutes away.

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Just imagine living up here in the clouds

It is situated right within Principal Place, which itself is destined to be a primary public space for this vibrant area. Principal Place will be a true mixed-use destination, and will be home to the 600,000sq ft Amazon headquarters, as well as 28,000sq ft of further retail space. Gourmet eateries, cafes and lively bars will make this area even greater, while a mighty half-acre piazza will round everything out, playing host to cultural events throughout the year.

Principal Tower will sit among all of this as City crowds inevitably flock to the area. It is where the most influential financial district in the City meets the innovative tech hub of Silicon Roundabout and the fascinating creativity from Shoreditch.

How much?

One-bedroom homes start from £869,000, two-bedrooms from £1,246,000, and three-bedrooms from £2,399,000. Penthouse apartments will go for about £3,115,000.


For purchasing information and business enquires, get in touch with the Principal Tower sales team at 020 3883 3333 or by emailing [email protected]. Alternatively, head down to their on-site marketing pavilion in person Monday-Friday, 10am-7pm, or Saturday and Sunday, 12pm-6pm. Here, you can talk to their team directly about floor pans, costs, investment opportunities and any other queries.

Principal Tower, 2 Principal Place, Worship Street EC2A