The much-loved Borough Market has teamed up with tech and logistics business Good Sixty, which focuses on independent food retailers, to create a new online market shopping experience for those in the City of London. Well, not just the City, but it is the major delivery area.
This is great news for Square Mile workers wanting local and organic produce but don’t have the time to get to the market and search for the best bits. Good Sixty is now doing all that work for you – picking it all up and delivering to your office.
And Borough Market is the first UK produce market to participate in this growing trend by launching a ‘click and collect’ shopping option for customers, along with a sustainable local delivery service powered by zero emission electric bikes.
The Market’s online shopping platform is available now for customers to order delicious produce from a wide range of participating Borough Market traders, and those that like to forward plan will also be able to book their slots for Christmas deliveries.
Shoppers can visit as many of the trader pages as they wish, adding goods to a virtual shopping basket as they go. Once the order is placed, Good Sixty will gather the produce from the relevant traders and place them in a designated hub within the Market.
From here, customers can either collect their order at the Market between 12pm and 9pm – perfect for London’s commuters – or it will be dispatched via state of the art zero-emission electric cargo bike to their address at a pre-booked time slot.
Chris Edwards, Founder and Managing Director, Good Sixty said: “We are absolutely thrilled to be working with Borough Market. The quality and provenance of the produce is outstanding, as is the traders’ passion in what they do. The new service has been designed to reflect these qualities online, giving users real insight into each stall and the individuals behind them.
“Discovering new delicacies and the traders who make the Market so special makes shopping on the platform really enjoyable. And what is more, the service will make the Market accessible to many more, opening it up to those who love shopping there but don’t always have the time to explore it on foot. Through Good Sixty, people will be able to shop seamlessly and securely and have their favourite produce from Borough delivered directly to their door.
“The new platform not only helps support Borough’s independent retailers and producers but ensures the Market is ready for the future, offering Londoners an ethical way to shop online. Borough Market can become a place where more people do their weekly shop, instead of having to rely on supermarkets. This is why we’re called Good Sixty – because research shows that every pound you spend with a local independent producer has a 60% greater benefit to your local community than spending it with a large supermarket.”